Sales CRM · Built for fitness operators

Unlock more revenue from every member

The fitness Sales CRM that automates retention, upsells and sales workflows — so every member interaction becomes a revenue moment.

No credit card · 20-minute walkthrough · French & English

Revenue · this month
€48,210 +27%
DayWeekMonthYear
MRR
€42.8k
+18%
Conversion
37%
+9pt
Churn
1.2%
−0.4pt
Upsells
€8.4k
+27%
Fitness ParkL'Appart FitnessGold's GymGigafitCalifornia GymPlatinium CenterFitness ParkL'Appart FitnessGold's GymGigafitCalifornia GymPlatinium Center

Trusted by 200+ gyms across Europe

+50%
MORE MEMBERS IN 1 MONTH  
Customer story
“OUR TEAM HAS CONVERTED 50% MORE MEMBERS IN A MONTH WITH AUTOMATED FOLLOW-UPS.”
Redouane Saad
Owner · 2 Fitness Park
01Revenue engine

Grow your gym revenue with a CRM built for leads & retention

Built inside real gyms, Accolade Pro is designed to automate member retention, upsells and revenue growth.

01

Capture every revenue opportunity in real time

All your leads are captured directly inside your gym CRM. Accolade analyzes member behavior, engagement and visit patterns to detect upsell opportunities and churn risks—before they impact your revenue.

02

Automate your gym sales workflows

Eliminate manual follow-ups with automated sales and retention workflows. Every action—lead follow-up, upsell or retention—is triggered and assigned automatically to a member of your team.

03

Convert leads and members anywhere

Engage through calls, SMS or WhatsApp from one platform. Track performance and close opportunities directly from mobile—without missing a high-value interaction.

Sales pipeline
Live
New leads14
Sarah J.
Trial · 7d
€299
Tom B.
Walk-in
€499
+ Add lead
Contacted9
Mike R.
Called · 2h
€1,200
Lea D.
WhatsApp
€799
+ Add lead
Closing5
Anna K.
Demo booked
€1,490
+ Add lead
02Performance control

Control performance with gym analytics & revenue insights

Get full visibility into your gym performance, team activity and revenue drivers — in real time.

01

Drive team performance with revenue-based incentives

Motivate your team with commissions tied to conversions, retention and upsells. Track every action and performance metric inside your fitness CRM dashboard

02

MEASURE THE ROI OF YOUR MARKETING and lead generation

Understand which campaigns generate real revenue. Track performance across channels and optimize your fitness marketing ROI with accurate data.

03

Turn analytics into revenue decisions

Access real-time insights on conversions, churn and member engagement. Identify what drives growth and make faster, data-driven decisions across your gym.

Marketing ROI
€124,800 +32%
MetaGoogleReferral
Team leaderboard
Alex Rivera€12,400
Jordan Smith€9,850
Quentin L.€7,210
03Smart workflows

Automate retention and revenue with smart workflows

Run your entire gym sales automation system with intelligent, real-time workflows.

01

Trigger actions based on member behavior

Automatically launch follow-ups, upsells or retention actions based on engagement, attendance and lifecycle signals. Prevent churn and increase member retention without manual effort.

02

Prioritize high-impact opportunities

Focus your team on leads and members with the highest revenue potential. Accolade highlights where to act to maximize conversions and retention.

03

Standardize your sales process across your gym

Deploy consistent workflows across teams and locations. Ensure every lead and member is handled with a proven conversion and retention process.

Retention workflow
Live · 412 runs
  1. TR
    TRIGGER
    Member misses 3 sessions
    Behavior · attendance signal
  2. WA
    WAIT
    24 hours
    Smart delay
  3. AC
    ACTION
    Send personalized SMS
    Channel: SMS · auto
  4. AS
    ASSIGN
    Notify retention coach
    Owner: Coach on shift
  5. OU
    OUTCOME
    Member rebooked +€89 upsell
    Conversion logged
04Personalized engagement

Drive more conversions with personalized engagement

Improve member engagement and lead conversion with targeted, automated communication.

01

Target members with precision

Reach the right leads and members through the most effective channel—based on behavior, intent and priority. Deliver relevant messages that increase engagement and conversion rates.

02

Personalize the entire member journey

Automate communication across the full customer lifecycle. Deliver personalized interactions at scale while improving member experience and retention.

03

Optimize what drives conversions

Track performance across every interaction and workflow. Focus on what generates revenue, reduce churn and continuously improve your gym conversion strategy.

Inbox · James M.
High intent
SMS · 09:24
Hey James — saw you haven't been in this week. Quick catch-up session tomorrow at 10am?
Reply · 09:31
Sounds great, I'll be there. Thanks for checking in.
Auto-offer · 09:32
Want to add the new mobility program (€29/mo)? One-tap activate
Conversion event recorded+€89 upsell
Ready to ship more revenue

Every member is a revenue moment

Join 200+ gym operators automating sales, retention and upsells with Accolade Pro.

Book a demo

Book a demo

Pick a time that works for you and we'll show you how Accolade Pro fits your gym.

We are financed by European funds Fundusze Europejskie and Unia Europejska

European Funds for Eastern PolandRepublic of PolandUnia Europejska — Europejski Fundusz Rozwoju Regionalnego